Investigating the influencer-led skinny jean campaign
And other ramblings, per usual.
Recently, my feed has been flooded by influencers claiming the skinny jean is back.
This past year, Alix Earle was the face of Frame’s winter campaign, lensed by famed photogs Inez and Vinoodh. It revolved around the idea that Earle was bringing back the skinny jean singlehandedly, creating a style coined “The Alix” in the classic super-skinny cigarette silhouette.
New York-based TikTokers Kit Keenan, Brigitte Pheloung (aka Acquired Style), and Carly Weinstein also made similar claims, posting outfit ideas that feature knee-high boots and oversized sweaters that serve as a time capsule back to 2017.
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This movement to bring the skinny jean back is curious to me. Skinny jeans have, and for me personally, always will be, a sensitive topic. I loathe trying them on, I hate how they feel on my body, and I can’t say I’ve ever personally loved any outfit of mine that’s centered around them. If you want to wear them, I’m happy for you, I applaud you, and I can’t wait to see you in them. But I am going to pass. Which is why I was shocked to see such a high volume of chatter surrounding them.
Obviously these influencers are trying to ride both the trend cycle and the trending cycle, hopping on the bandwagon of popular hot takes in order to get more views. All silhouettes of jeans are timeless to me, and you can wear them whenever you want. You heard it here first!
I’m extremely underwhelmed by New York Fashion Week. The only shows that struck a chord with me were Calvin Klein and Sandy Liang. There have been way too many housewives and influencers sitting front row. I’m being a hater in this newsletter but I just want to be honest. I am an outsider looking in, but Paris Fashion Week looked way cooler, chicer, and more fun. If I see one more brand-sponsored workout class, I’m going to freak out. The Lower East Side has been a terrifying place to live, as always during these weeks of the year.


This Saturday, before the snowstorm, I ventured out into the mean streets of my neighborhood to do some shopping. Shopping only with my eyes, however, because my bank account is pretty scary at the moment. Some highlights include this green Bottega hobo that matched my matcha, and this built-in layered sweater from Sandy Liang. If I had a million dollars, I would’ve bought both of them.


Since we last spoke, I’ve been getting into matcha. I haven’t had a coffee in five days as I write this. That’s the longest I can remember going without coffee since high school. I was struggling with a serious case of shaky hands, high anxiety, and stomach issues, so it felt like a good time for a break. I ordered the proper equipment to make my own matcha, but still find myself spending $10 (not exaggerated) on a large latte with vanilla. Every time I order that, it tastes like green tea candy and I’m obsessed.
Something else I’ve been trying is eyeliner. I’ve used both the Victoria Beckham one and this Laura Mercier one. I recommend both. I feel like Kate Moss in 1995 and Margot Tenenbaum.
I also bought the rhode lip liner and the peptide tint in the shades Bend and Toast. That’s also pictured above on my lips. Can you believe that photo was taken on an iPhone 16 Pro Max? Could’ve been from a 4. Anywho, I also highly recommend the lip liner, and feel as good as Tate McRae while wearing it.
This week was a doozy. My UGGs are covered in slush. Severance on Thursday night was really fun, though. If you’re not watching that show, what are you doing? I also finally watched Black Swan. Woah!
I can’t promise that next week, this won’t be just as random. At least I proof read this one—ha. This week is Valentine’s Day, and for a single person, I have a few fun plans up my sleeve. Perhaps a recap on those then. I love love.










